Nowadays, things have ultimately changed. Chatbots are chatting with customers, cars are driving themselves and people are searching the internet to acquire useful information as well as to inquire about required stuff instead of visiting the market personally. So, why you are still using the outdated sales techniques that are hurting the productivity and overall sales as well?
In this era of advanced technology and internet, consumers have easy access to more dependable information and more options than ever to choose between. A lot of sales techniques have changed with the passage of time and use of the outdated sales techniques could be one of the major reasons that your business productivity is slipping down. That is the reason, if you are following a sales process or sales techniques which are out of date, you need them to quit right now in order to enjoy boosted sales and productivity as well.
Outdated sales techniques you need to quit right now
In order to keep your business away from low sales volume and productivity, you should be avoiding the following outdated sales techniques that are destroying businesses even in this era of advanced technology.
1- Act like a salesman
In this age of the internet where people can find more information about things on their fingertips, they can easily see through an individual or company struggling for a sale not for a valuable customer. It sounds like idealistic when you are showing too much excitement to a potential customer or client for a boring product and considered as an outdated sales technique that you should be leaving immediately to boost your sales as well as to improve productivity. Instead of acting like a salesman who is struggling to make a sale, you should interact with customers on a more personal level to let them actually know that how a specific product or service will help them get things in favor.
2- Manual administrative work & lack of effective communication with customers
According to the experts, the salesmen who mostly do administrative work manually, they usually spend about a third of their whole time talking to the prospects and rest of the time on doing other things like emailing, data entry and report writing etc. It sounds like they are spending not as much of their time on communicating with prospects to turn them into valuable customers. Manual administrative work is known as things of the past that can be done more quickly and creatively with help of latest business tools and technologies. By doing so, a company can enjoy more sales and improved productivity as well.
3- Making cold calls
Cold calling is one of the outdated sales techniques that a business should avoid because most of the potential customers and businesses feel disgusting when receiving calls from salespersons, especially when they have no valid reason to buy a product. However, use of a business directory can help your company or business a lot to develop suitable marketing techniques for the target audience to boost sales remarkably. It helps a business or company avoid cold calls to get more valuable customers.
4- Worried about sales instead of customers
You are a fool and poor salesman if you are doing everything to make a sale instead of convincing your customers to buy from you or your company. Such representatives are worried about sales target not about the repute of company or business. Struggling for sales instead of finding the returning customer is one of the outdated sales techniques that every business should avoid as a returning customer can bring more sales opportunities and referrals on your way that an unhappy customer cannot.
5- Spending time on unqualified leads
Speaking directly to the potential clients was the only way to secure a sale in recent years. It can eat valuable selling time of a salesperson in terms of hours of unnecessary conversations. That is the reason, spending a lot of time on unqualified sales leads and prospects is considered as an outdated sales technique that can keep you away from many valued sales. So instead of spending time on a single unqualified lead, try to find more happy customers in the market.
6- Persuading customers to buy from you
Persuading potential customers to buy from you or your company is one of the outdated sales techniques that are destroying businesses as it can consume a huge amount of quality time of the company that can be utilized in a better way to hunt more prospects that are more likely to convert. Simply target the audience and educate them that why a product or service is the best match for their needs or problems. Through this way, you can reach more target audience instead of wasting time on people who are not interested in the products you are offering.