Guest posting on a popular platform has many benefits. It brings the spotlight on your writing and your brand. It is a great way to get more followers and even direct high-quality traffic to your own website. It helps you become recognized as an authority in your niche.
There are several things to keep in mind before you start on your first guest post. This is a great opportunity to make a good impression with the host site so take your time. If your first guest post has a good reception then it will lead to easier facilitation of future blogs. At the same time, if you miss out on a few things with the first blog, it might be more difficult to pitch future posts.
Making That Pitch
Reaching out to the top platforms can be intimidating if you do not have a pitch ready. Start off with a crisp and formal email that clearly mentions the purpose in the subject line. Add a small introduction of yourself with the relevant context while you are pitching your blog. You can look for the right websites or have someone do it for you. Nowadays, professional services come with great assurances which guarantee you a certain audience.
Do not compromise on the websites that you look to post on. Find industry-relevant domains and study their older articles and blog posts so you have an indication of the standards that they can accommodate. There are tools nowadays that allow you to analyze a site’s following – if it is congruent with the target you have in mind then the website is a good match.
So how do you determine whether a website is ideal for your guest blog? A bit of research is required. Get an idea of the type of readers the site commands. Are they direct customers or are they influencers in the industry where you belong? What interest would they have in your business?
Another important criterion is the quality of the website. Does it look professional? How are the design and layout? Simple things like irrelevant banner ads and bad navigation are indicators that the website is not properly managed. You would rather find another place to put in your blog – something that reflects the quality that you have in mind.
Have A Clear Theme
When you choose a blog topic or you are giving a pitch, the website editor should see the connection between your content and the purpose of the platform. It is always good to pitch a story that offers a solution or information that people are not aware of.
While making the pitch, look for unique elements and guidelines on the website so you are already familiar with their house style. Tune your pitch or story according to these observations. For example, if a particular website has a bit of humor or uses analogies with contemporary culture in its regular content, it is not a bad idea incorporating these elements in your blog post. Just make sure you retain your original style of writing rather than completely duplicating the house style. At the end of the day, the quality should speak for itself.
When you pitch a guest blog, the story should highlight your expertise. Apart from the story theme, share the context of your own background. Why are you the authority to discuss or share the information?
Spend Time On Promotion
Getting a guest blog published on a popular platform is quite a big deal. Apart from the eyeballs you get, here is an opportunity to flaunt your association. Share your article on your social media handles and profiles and update your website with the link. If you are planning to have a regular guest post campaign then having a Media or ‘As Seen On’ page on your website is not a bad idea.
When you get the green signal to publish your guest post – make sure that you include a small bio of yourself and your profession. Include a high-quality portrait picture too so people can connect what they read with a face.
If you are running a small business or are trying to make it solo, guest blogging offers you a lifeline in an age of expensive advertising. Use this opportunity well as it is not only a marketing technique but also helps you network with the right people and company. It all starts with that first post and it will be a continuous learning process. Get the basics right and most of all, enjoy the experience.