During AdWord’s annual Google Performance Summit Keynote, they introduced a range of exciting and interesting stuff! Something that was most interesting was the expanded text ads. Experts think that this is one of the most noteworthy updates brought about by AdWords since the invention of Quality Score. AdWords is presently testing ads which have 30 character headlines and 80 character description lines. To a person who is unfamiliar to PPC, these 45 characters don’t mean a lot but to the people within the industry, they are everything. The news says that with more characters, there comes better messaging and there are increased chances of highlighting your business. What do these changes mean to your PPC campaign? Check out.
So, the above mentioned points are actually the ways in which you can make the best use of the extra headline update of AdWords.
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