Why would you want to republish an old blog post?
Whether we talk about the social media trends, internet search trends or even fashion trends, everything needs to have a change every now and then. You know that what you used to wear a year ago can’t apply to what people consider as updated fashion choices these days but still, there are some dresses that you can amend a little and wear for the same or even better glamorous look. The same thing applies to blog posts and articles.
The same blog post that was a hit in the past is sadly outdated and if you are wise enough, you will see the potential in that blog post and with just a little effort, you can still get some juice out of those old lemons. Even if you think that a blog that you published years ago is hidden deep under the pile of new blog posts, there are good chances that someone will accidentally or intentionally land on that blog post and without noticing the information is outdated, they might use the material which can lead to bad reviews. This and because of so many other reasons, it’s important to republish your famous blog posts.
Factors to consider for republishing old blog post:
Evaluate your posts and choose the most famous one:
There are basically five key elements that show you a blog post is famous and you need to republish it. It includes keywords, social media shares, inbound links, and traffic and email subscribers. You can use any analytical tool to analyze and evaluate which blog post is the most famous one. The good thing is that a good analytical program will list all of your blog posts with the statistics and it is very easy to check the list for the top performing blog posts. Other factors to consider for choosing a famous blog post for republishing include; live backlinks, bounce rate, time on page and goal conversion rate.
Check famous trends and relevant content:
It is not very often but sometimes even if you use a good analytical tool to check your most famous blog posts, the ones that were actually a good hit won’t come up in the list. There could be many reasons for that but there is no way to find out what happens when you use the analytical tool and why it would leave a famous post out of the list. A more convenient way of selecting the good post from pile of old blogs is to check what people are searching on Google these days. For instance, if you write posts about search engine optimization and people are asking how to check for bad backlinks and you remember that at some point, you have already posted a blog about it, there is no need to write a new blog. You can just share that old blog with little tweaks and updates. This will not only put a good impression on Google crawlers when they go through the content but with this tool, you won’t need to worry about plagiarism or copied content in case you write a new blog.
Only update the elements that are not important:
Okay this part can be a little tricky but just be patient and you will understand everything. When you republish an old blog post, the key reason is to remind people about a great and famous blog post that you published a while back. You don’t want to change most of it except small tweaks. You can certainly add more content and new information in the blog but never change the keywords and URL of the blog. You can also change the headings and title of the blog a little but that’s the most of it. If you change the keywords, Google will consider it as a new post because older hit keywords are being replaced. The same thing happens when you use a new URL that it will be considered a new post even if the content is same. One thing to remember is to add a small PS note at the end of the blog from the auditor. This will remove any confusion for the readers when they see that this is a new blog post but somehow people have commented here years ago. For transparency reasons, it’s ideal to add a small auditor’s note at the bottom.
Actual work; update the blog:
Now this is the part that matters the most. This is where you actually update the old blog post and republish it for more traffic on your website. To start; read the entire blog first and check how much of it is still relevant. You will surely find some headings and parts that are no longer relevant so the better thing is to remove those parts. You can also check the figures and facts if they are still applicable and then it’s time to add new content i.e. new headings, paragraphs and bullet points into the content. An important thing is to make sure the combination of old and new content makes sense. It’s possible that the readers will be able to judge that some information is old and some are new in the same blog so there should definitely be some harmony between the content for the sake of the readers. Once it has done, now move on to the Meta description part. A while back, search engines actually used Meta description for page ranking but that’s not applicable these days. But, this description is still important for higher click-through rate during internet searching. If the description is still relevant even after the updated content, that’s good but if it lacks certain keywords, add the new keywords and it’s done.
Finally, republish the blog post:
Once you have made all the changes, added new content and changed the Meta description, it’s time to finally republish the blog. You can use any famous blog posting software to replace the old blog and publish new material. Keep in mind to actually wait for the suitable date and time when you republish the post. If you think you will need to change the time and date in the future, it’s better to wait until the time is right because changing the time or date would cause an error in the page when people would search the blog. Most software programs can only send an automated notification email for a blog post only once which means you will need to send a manual email to all of your subscribers.