Display ads usually yield reduced click-through rates and also low rates of conversion. But what is it that accounts for their extremely annoying performance? Well, it is actually a matter of outbound marketing vs inbound marketing. Display ads are much different from search ads and hence they are not shown to those users who are actively looking for something. Instead such ads are given on informational sites or on social feeds with hopes that they could distract the users from their present activity and make them click through their website. There are indeed few creative tips to design AdWords display ads in such a manner that you can win the challenge of distracting the searchers.
- Choose your venue: One of the most vital steps is to choose the platform even before you display an ad and design it. As long as social ads are concerns, you are not only in competition with paid content but you are also competing with the social network. Experts suggest that social ads should blend in and they should stand out in the crowd. Social content should always be relevant textually and it should be able to grab the attention of the readers.
- Speak to your target audience: When it comes to display ads, you get a chance to segment your audience based on the details of the target audience. This level of granularity can be taken advantage of and you can build ads which can resonate with every segment of your target audience. If you can take a ‘one size fits all’ response, this can never yield good results. You have to keep customizing your efforts according to the target audience.
- Go emotional: How about utilizing some emotional triggers in any ad copy? Well, this is often considered as the best way of connecting with audience. Some basic emotions that you can capture through such light box ads are happiness, surprise, sadness, disgust or anger. Human beings usually respond to such emotions in a different manner and they all incite them into taking action. If you run the ad below, people usually overlook it and hence you need to place it at the right place.
So, if you wish to achieve success with AdWords display ads, you’ve got to follow the above mentioned tips and advices. Make sure you place them at the right place and also personalize them.
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