Display ads usually yield reduced click-through rates and also low rates of conversion. But what is it that accounts for their extremely annoying performance? Well, it is actually a matter of outbound marketing vs inbound marketing. Display ads are much different from search ads and hence they are not shown to those users who are actively looking for something. Instead such ads are given on informational sites or on social feeds with hopes that they could distract the users from their present activity and make them click through their website. There are indeed few creative tips to design AdWords display ads in such a manner that you can win the challenge of distracting the searchers.
So, if you wish to achieve success with AdWords display ads, you’ve got to follow the above mentioned tips and advices. Make sure you place them at the right place and also personalize them.
Click here to get more tips about Google Adwords.
Jan 10, 2018 0