What makes a great social media management tool? How do you find the best option for you?
In many cases, social media management tools have very similar features included: publishing and scheduling, monitoring, analytics, CRM tools and so on.
At this point, choosing the right social media management tool is more about it’s easy of use, overall cost and ability to add new, relevant features, rather than the feature it already has.
G2Crowd, the popular software review platform, and Ian Anderson Gray of the Seriously Blog, have partnered to create an infographic based on customer reviews that looks at the top 5 social media management tools of 2016 and rates them based on:
- User satisfaction
- Product direction
- How easy it is to learn
- Customer support features
- The ability to meet new business requirements
Basically, it looks at the best and most popular tools on the market, ones that already have great features and rates them on the aspects that ultimately, matter the most to users. After all, a software that is difficult to figure out or that complicates your social media marketing, can ultimately be less productive than not using one at all.
Price, of course, is another big factor when deciding on a social media management tool – to compare the top tools on the market based on price, features and hidden costs, you can use this tool.