Choosing the right SEO agency is an important decision as you will need to build a long-term relationship with the company. There are many SEO agencies out there and they will all try to sell themselves as the best option for your business.
How do you know which one is actually going to deliver results?
Research and find recommendations online
Going through Google and typing in SEO companies that work much like how people would look up plumbers or any other service provider, you can find easily find recommendations from past clients of those agencies. This makes it easier for you to understand what you should expect from them and whether they’ll work well with your budget etc.
If you know someone who has worked with an SEO company or knows someone else that has then ask them about their experience. The chances are if they are willing to recommend the firm it means they were happy with the service so at least take their recommendation on board.
Put your Feelers out there
Depending on what industry you are in, it may be easier to find recommendations. For example, if you have a local business & run a restaurant or hairdresser etc then word of mouth will spread quickly through your area, whereas for online businesses word of mouth is harder to come by but not impossible. Look for people talking about SEO agencies anywhere that your target audience frequents, forums being one place where these discussions can happen. For a good agency you can check out this website.
Spend at least a couple of months researching and asking around about SEO agencies with a good reputation before making your decision. This way you won’t make the mistake of hiring someone who does not have the experience to win new business without any sort of guarantee.
Know the Basics
When you know what to expect from hiring an SEO agency, it’s easier to make the right choice.
First of all, you should be looking at agencies who can offer “white glove” service as this means they are available 24/7 for any help or advice that you need. Having someone on hand with experience in your field is invaluable when issues arise and by choosing a reputable firm who accommodates this type of style, you are already on the right track.
Secondly, double check their results. Ask them for case studies that show how they have worked with other businesses similar to yours and see if their results stack up against what you are looking for. Do some research into these case studies – Google the name + “SEO” and see what comes up. This will usually give you a good idea of the firm’s reputation online and having an agency that is active on social media, blogs etc means they are doing something right.
Make sure you’re comfortable with who you’re working with. Make sure they understand your business and the market that you work within. If possible, meet face to face or at least talk on the phone beforehand so that there isn’t too much of a barrier if they need to ask any questions etc, as mistakes can happen when agencies don’t fully understand what it is their clients do for a living.
Ensure Quality Control
Checking over how comprehensive and thorough their initial research and audits were (if applicable) ensures all bases were covered without having to go back and forth several times before you can move on. This may sound like nit-picking but this research is where the foundation is set so it’s important to make sure their methods were correct right off the bat or it might be difficult for them to win your business in the future.
Keep It Realistic
Making sure their expectations are realistic means you won’t have any bad surprises further down the line, giving both parties a clearer picture of what you want from each other ensures that your relationship will last longer than just one project. You don’t want to invest all that time into building that relationship only for them not to deliver on their end of the bargain, they’ll most likely end up working with someone else anyway if they aren’t pulling their weight.
Don’t Expect the World for Free
Seems like an obvious one but if they are offering you something for free it’s likely that you won’t get exceptional service, or any service at all in some cases. This is where reputable agencies will make their money so don’t assume anything unless it’s clearly stated what the benefits are and how much it would cost if these extras weren’t provided to you as part of your package. If it seems too good to be true, question them about it before signing on the dotted line.
Remember, this is a business transaction just like any other, treat it with the same respect that you would expect from someone else undertaking a similar task for your and everything should go swimmingly!
Ensuring you know what to expect from your agency and vice versa before it even begins ensures that both parties know what is expected of them. This means sign-off or deadlines should be much easier to achieve if the right foundations are set from the off ensuring a better result for all involved.
Always remember agencies are businesses just like your own and need to be paid for the service they provide, if it sounds too good to be true then it probably is. Having a company you can trust that understands what you do and provides a good service should make your SEO journey easier and more effective – reaping rewards for years to come.
You should also ask for references so that you can follow up on their work before you take them on board, or hire someone else instead. Your goal is to find an agency that will get results so don’t be afraid to be picky! When looking for an SEO company to help grow your traffic, keep in mind these tips & tricks! Make sure to ask trusted people online & offline about their experiences with certain companies too. Having an amazing website that no one can find because of poor SEO is pointless. Happy hunting!