If you’re someone who is still not aware about the changes brought about to Facebook, you should know that Mark Zuckerberg introduced few big changes to the news feeds of Facebook which can have an impact on the reach of brands, businesses and media. The ultimate objective behind bringing forward this kind of change is to increase discussion among families and friends. It was anticipated by Zuckerberg that this new change to Facebook feeds will certainly have a far-reaching impact on brands, businesses and media.
As per what he has announced, he has reportedly said that he is bringing about a major overhaul to the goal he gives his teams. Instead of concentrating on assisting you in finding apt content, Facebook will now help you find more meaningful interactions on the social media.
Facebook’s changed news fees and meaningful social discussions
The focus of this new change of 2018 bears many similarities to the change brought about to Facebook news feed that was introduced two years back in 2016. That was also brought about to bring together family and friends and bind them in a closer connection. However, the biggest difference is that Facebook has let go of its last goal which showed content which entertained and informed people. As per presumptions, this is the main type of content which is shared passively over the social media, which is eliminated from the current version of the news feed algorithm of Facebook. Instead of that, Facebook pledged to endorse content which promotes meaningful discussion between family and friends.
How should businesses react to this change?
The most vital takeaway from such an announcement is that a form of content which promotes discussion will be shared. Hence, it is also true at the same time that it will no longer be just about generation of likes, shares and reactions. Brands, businesses and media will have to move forward to producing content which boosts discussion. This is the ultimate moment when you should rethink your content marketing strategy. It will be vital to review the way in which the followers of your business account engage with the Facebook content to know whether or not it aligns with the brand new Facebook algorithm.
The Facebook Feed Discussion Signal
The method in which the algorithm of Facebook will predict the type of content that will spur discussion is still not known. As per presumptions, Facebook has been testing this since the past few months. As per what the Head of News Feed at Facebook, Adam Mosseri posted, currently people utilize signals like the number of people who react to posts, the number of people who share posts or comment on posts to decide the extent of their appearance in News Feeds.
However, with the new update, Facebook will also set priorities on posts which spur conversations and interactions between different groups of people. They will predict on the posts that you may wish to interact on and henceforth those posts will appear higher in the news feed. These are the posts which will inspire both-way discussion in the posts and comments which you can want to react and share.
Who is going to be the loser in the new algorithm of Facebook?
Brands, businesses and media which curate content which doesn’t spur any kind of discussion between family members and friends will find their reach reducing. The last algorithm depended on comments, reactions and other share metrics but now they also require inspiring comments.
Though the most instant change will be to the news feeds of Facebook, this new focus will affect the products of Facebook as well. Changes will be rolled out within the approaching months.