It does not matter if your blog content is the best-written content globally; the chance that people will find it on the internet is slim if it is not optimized for SEO. However, you need to have a good knowledge of SEO to optimize your blog post for SEO effectively.
While it is more effective to optimize your blog post for SEO when you are creating the content, you can also go back to old articles and improve them at any time too. Therefore, you must work on your blog SEO because it is the surest way to ensure you get traffic on your website.
In this article, we will discuss some of the different steps you can take to optimize your blog for SEO, so it is more visible on search engines and drives more traffic to your website.
Optimize your topic
The topic of your blog content can have a significant impact on your blog post. So, one of the first steps to optimizing your post is to choose a relevant and entertaining topic for your content that will engage the readers.
Relevancy and user experience are crucial to search engines, so if they do not think your blog is useful, it is unlikely to be on the first page, not to mention ranking top. That is why your topic is essential, even more than your keywords – and will ideally contain some keywords naturally anyway.
Optimize keyword placement
Naturally, you would have several keywords lined out for your blog post. The ability to use these keywords effectively will give you a strong on-page SEO.
Ensure to use your primary keyword often across the content with a 1-3% keyword density. For instance, if your focus keyword is ‘tech blog for latest updates, you should use it in the title, first sentence or first paragraph, sub-headings, and some other times throughout the blog.
You should also have secondary keywords that encapsulate a more comprehensive selection of terms. Use them in sentences where they make sense and have a natural flow.
Make your blog post more comprehensive
According to UK dissertations search engines rate blog posts that cover a topic extensively. This is why you need LSI keywords in your content planning. With these keywords, you have an idea about the different variations of searches regarding the topic. This ensures that the blog post is more informative, comprehensive, and valuable. Add these keywords to your headings and subheadings and throughout the article.
Add links to your blog posts
There are two types of links: internal and external; you need to add both to your blog posts as part of your SEO strategy. Internal links are links to other pages on your website or blog, while external links lead to relevant information from other high-quality and reputable blogs.
Make sure that you are using these links on your blog post to provide your readers with supplemental information valuable to them.
Add meta descriptions to your blog posts
The purpose of a meta description is to give a short description of the article to search engines and crawlers. A recent pro essay writing service recommends that you add a meta description to your blog post (and we support this), even though some SEO experts now think it is becoming irrelevant.
An excellent meta description explains the article and is also displayed by social media platforms such as Twitter, Facebook, and LinkedIn when the blog post is shared.
Knowing that people will read the meta description means you have to make it helpful to them. You should also mention your primary keyword within the meta description to help searches and ensure it exceeds 155 characters. If you do not stay within this limit, it will be truncated once the character is exceeded.
Optimizing your blog post for SEO is crucial to make the article more visible and drive traffic to your website. There are different tips to ensure this, and the five tips in this article are only a few.
Rosa Hemming is a blogger and professional content writing expert from the United States. She is keen on movies and serials. Her blog consists of lists of the best films divided by genre and for different moods.