The Importance of Search Engine Optimisation

Your website is an essential part of marketing your business, whether large or small, well established or a new start up. It is where potential new customers will often receive their first impression of the services that you offer, so it is vitally important to make sure that they have the best experience possible.

According to the Telegraph, over half a million new businesses were established in the UK in 2014 alone. The success or failure of a new start up can be extremely precarious in these days of economic austerity and cut-throat competition. Therefore, you will need to ensure that you get your company “out there” and become known to as wide a possible base of prospective customers.

Increasing Your Traffic

Access to technology is now almost universal. According to the Office for National Statistics, 84% of households in Great Britain had access to the internet in 2014. In order to tap into this huge market for online sales, you need to do everything possible to increase the number of visitors to your site and therefore exploit all possibilities for new business. There are several different methods to accomplish this, all of which come under the umbrella of search engine optimisation.

Good quality content is one of the best ways to increase the traffic to your website. You should make sure that you are providing visitors with the information that they need and most importantly, your content needs to be original. The major search engines will quickly pick up if a website includes content which has been copied and pasted from another site.

Take advantage of the current craze for social media such as Facebook and Twitter. Huge swathes of the population have an account with one of these and if you ensure that your content is easy to share, you can reap the benefits of your readers sharing your details with other users.

Use keywords to good effect. It pays to have a think about your target market and what type of terms they are likely to use whilst performing a web search.

Bringing In the Professionals

Search engine optimisation is so important, but it is not necessarily a simple undertaking. Many business owners feel that they are better suited to concentrating on more hands on aspects of the trade and may not feel confident in their own technical skills. If this sounds familiar, you may prefer to employ a professional service such as Aardvark Creative who specialise in website design in Bristol.

It is easy to see the importance of an online presence for a modern business and of course this needs to be as user friendly as possible for the customer. In addition to this, you will need the all important volumes of traffic to your website. If you do not have the necessary tools to achieve this yourself, then luckily you have the option to make use of an expert service to get results on your behalf.