File photo dated 27/12/10 of the logo of social networking website Twitter as police forces are among those in the UK and Ireland now able to highlight critical information to their Twitter followers by marking an important tweet as an alert – a potentially “life-saving” development in social media, officials said. PRESS ASSOCIATION Photo. Issue date: Monday November 18, 2013. When they want information to come to public attention quickly they can send a tweet to their Twitter followers – marked as an alert – which highlights the tweet with an orange bell for added visibility. As well as the UK’s 47 police forces, others signed up include the Environment Agency, An Garda Siochana, the London Fire Brigade, the Mayor of London’s office, the Foreign Office and the Child Exploitation and Online Protection Centre. Twitter users who sign up for an account’s Twitter alerts will receive a notification directly to their phone via SMS. Users of Twitter for iPhone or Twitter for Android will also receive a push notification direct to their mobile. While participating organisations choose what information merits being an alert, this feature is intended for crisis, disaster and emergency communications. See PA story TECHNOLOGY Alerts. Photo credit should read: Dominic Lipinski/PA Wire
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