There are many search engine optimizers who offer regional services across various regions and the most common query among them is that if they draft different pages of their website and make them target to different regions for similar services, will it enhance their SEO efforts or hinder them? They keep wondering about whether or not city pages have a good impact on SEO or a bad one.
Off late, Google has become extremely strict about webpages which don’t add any surplus value to any online customer. Initially, this rule was introduced in the form of the Panda algorithm which heavily punished websites for using something that Google deemed to be bad content strategies. Initially, this was directed towards doorway pages and article spinning.
An even more common kind of content was caught in the Panda algorithm which is the city page. This specific algorithm performed so well that Google coordinated it within their main algorithm and hence this one is responsible for evaluating websites real time. It has been more than a decade now that several businessmen have ended up creating webpages revolving around their own cities which they work in, with high anticipations of targeting people who have been hunting for items within the town or neighborhood.
Hence, the proposal doesn’t seem to be a bad thing at all. The only tricky part of dealing with this is to ensure that each webpage offers unique value to the visitors. You got to be honest while considering whether or not you’re actually offering value. Don’t think that the search engines won’t come to know as they will know if you make small or nominal changes like one or two words. Google will still deem it as duplicate content. In case the content is totally identical apart from few terms, it is clear enough that it was done by the help of a machine. Google will penalize it.
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Making your city pages unique from one another
Experts recommend only to concentrate on those pages which are most vital for you and don’t make the mistake of designing one page for all the small towns in the city you’re located in. In case you wish to list the cities in any region, list them on the webpage and you won’t require a separate page for the city to rank in majority of the cases. As you have to make different pages, you need to ensure writing unique content keeping in mind every single area. What are the features that make the city different or unique? What is it that gives value beyond what is there in the census listing?
In case you offer real estate services, speak about the way in which the community in that specific area is different from others. If you’re a company which offers plumbing services, don’t forget to mention the most common problem in your area which might be hard water. On the other hand, if you’re a florist, speak about the source which you use to grow plants, the climate and the area.
In a nutshell, you have to keep looking for ways in which you can make things unique and different so that you can there is some sort of information for the targeted customer. Besides forcing Google to like your webpage, this will also offer consumer confidence when you are sure about the area where you can truly address the needs of people. As Google will change to mobile-first algorithm, not having the required links on mobile site might drop you out of the index. If done in the right way, city pages can soon become a core part of your SEO strategy.