Headless commerce is a relatively new approach to online selling. Headless Commerce means that the focus of your digital business shifts from building an app or website, to developing and scaling systems for managing data flow between all touchpoints in the customer journey. Headless Commerce is becoming increasingly popular with brands that are looking to keep up with changing consumer expectations.
Headless Commerce is when you have an API that connects to your backend and handles all of the order processing for you. More eCommerce businesses with a well-functioning online presence choose to migrate to headless. In this blog post, we will discuss how Headless commerce can help with online selling and what it means for sellers in this digital age.
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What is headless architecture?
Headless architecture is an approach to web development that aims to decouple front-end and back-end technologies. Headless commerce uses APIs, also called headless technology (or backend by the sea), that is hosted on a server or cluster of servers dedicated exclusively for this purpose.
Headless commerce is about creating an architecture that allows you to connect any front-end with the back-end. Headless platforms are designed so that the content management application and content delivery applications reside on separate devices, allowing for more control over each of them.
The term “headless” refers to a web browser’s lack of a GUI (graphical user interface). That means nobody will see Headless Commerce in action because it runs without human interaction on the server-side. Headlessness makes development easier, faster, cheaper, and less error-prone compared to using a traditional desktop or mobile browser. Headlessly managed websites can be built from existing HTML files rather than having to generate these pages dynamically through coding languages like PHP or Ruby on Rails. This decoupled architecture lets you create a front-end application to work with Headless Commerce.
5 reasons why you should care about headless commerce architecture
- Greater reach and depth of data capture
- Improved customer journey with contextualized content
- Data captured from all channels remains consistent in a single source of truth
- Modernize, simplify and accelerate the commerce experience for customers across devices
- Scalability without limits using an API centric approach.
How the headless commerce architecture is changing digital marketing
The headless commerce architecture is a new approach to e-commerce that has been changing digital marketing. This technology doesn’t include any front or back ends but it provides an open application programming interface (API). For example, some online retailers have implemented this structure for their websites and mobile applications as well as the development of chatbots that help customers with shopping processes on various platforms. It allows them to increase conversion rates by 20%, speed up the customer support process and reduce costs from R&D into IT infrastructure improvement. On a high level, there are three main benefits of using a Headless Commerce Architecture:
Nowadays businesses need more flexibility in building web stores so they can drive more conversions across all channels including mobile apps, social media and online marketplaces. Using a headless architecture, retailers can integrate with third-party applications to create custom experiences for their customers – which is the main benefit of this technology.
With the help of front-end application development that uses all technologies belonging to web & mobile apps, retailers can implement new features into e-commerce as well as improve existing ones without compromising any other systems in place. This approach saves time because it doesn’t require companies to spend extra efforts on backend work but instead focus only on building a better customer experience – leading towards higher conversions rates due to improved shopping processes across multiple channels including chatbots or social networks like Facebook Messenger or WeChat, etc.
Benefits using a Headless Commerce Architecture:
- Improved customer support at scale due to reduced complexity in processes that require human involvement. It is possible to automate the majority of activities without any problems, for example providing an instant response time across multiple channels – leading towards higher conversions rates and making customers happy by reducing waiting times.
2. Agility means more flexibility in business operations allowing companies to quickly change or add new features on their websites as well as mobile applications while staying up-to-date with market trends because they are able to build a better user experience using front end application development. Businesses can also integrate with third-party platforms like Facebook Messenger etc., offering special deals through these tools, etc. At this point, Headless Commerce retailers become faster and track how users interact with these tools, which is a great way to improve business processes and reduce costs.
3. Headless Commerce allows retailers to easily integrate their websites or mobile applications across multiple channels including Facebook Messenger etc., without compromising on security because all customer data stays in one place – the back end system that can be protected by a firewall. This approach makes it easier for companies to manage sensitive information while delivering personalized experiences across different platforms depending on how customers interact with each of them. For example, if someone has visited an online store via a social network like WeChat then chatbots will automatically offer deals from this platform rather than offering deals available only on other external marketplaces where they don’t have any experience yet. In addition, headless commerce provides better security because it reduces the risk of a single point of failure.
4. Headless Commerce gives retailers better flexibility in managing their business because they can easily add or remove new channels without compromising on security by using front end application development. In addition, companies save money from R&D into IT infrastructure improvement as well as spend less time implementing changes across multiple systems, etc. However, there are some things that you need to keep in mind when considering this technology:
The first thing is to make sure how much effort organizations want to put into building e-commerce platforms and what kind of experience customers expect from brands who operate websites & mobile applications. The headless commerce approach means more flexibility but sometimes retail businesses might not be willing to take advantage of it because they are not sure how to adapt to the changing market trends.