If you just opened up a new restaurant in your local community, or a rug cleaning business, maybe a small business consultant operation, or any other type of business, you’re going to need to market your company in order to attract new clients.
If you’re looking for the best strategies to make this happen, you’re definitely in the right place.
With that said, let’s take a look at our top strategies to gain exposure for your small business in 2017.
Table of Contents
At First, Stick to One Social Media Channel and Master It
When it comes to social media, many businesses take a scattershot approach.
Instead of focusing on one social media site for their business, like picking Facebook or Twitter as your social media channel of choice, they thought it was a good idea to use every social media channel that’s currently popular right now.
For many small business owners, this often creates too much work.
You’re already busy trying to run your business and get it off the ground. Do you really think attempting to build an audience on 10 different social media platforms is a good idea and the smart way to use your time?
You’re better off sticking to one channel, slowly but surely build your audience, create valuable content and share it with them, and hopefully create a platform filled with your rabid fans.
Now that you’ve mastered one platform, you may decide that it’s time to begin building an audience on the next one.
Only do this if your tactics on your first social media platform are so automated that it only takes a couple of minutes to implement your strategy each day.
Once you reach this level of mastery, it’s certainly valuable to consider moving over to another social media platform to expand your reach.
Take Advantage of Email Marketing
Do you know what’s a good idea?
Now that you’ve built up a wide audience on social media, it’s time to start asking these people to give you their email address.
Why would you want their email address?
Well, the social media platform may change their rules suddenly out of nowhere, and your 10,000 person audience could suddenly disappear overnight!
With social media, you have to remember that you’re building a business on somebody else’s platform. So that leaves you vulnerable to their rules and regulations.
Instead of staying vulnerable, it’s time to take matters into your own hands and start building an email list that you have full control over.
By doing so, you’ll be able to access your customers at any time, day or night, and nobody could tell you otherwise.
So focus on gathering customer email addresses sooner rather than later.
By doing this, you’ll never have to worry about somebody changing their policy on you out of the blue and losing your entire audience in one fell swoop.
Search Engine Optimization
Last but certainly not least, it’s definitely wise to focus on SEO in 2017 in order to build your online presence and gain more exposure.
Why choose SEO?
For starters, people using search engines are actively looking for information about the products and services that you offer.
These individuals are your prime candidates, because they either want to find out more about your industry, or they’re looking to spend money in your industry.
Either way, if you have high rankings in the search engines, they are going to find you first, and they will eventually become a paying customer.
Consider hiring a professional web design company to help you out with implementing both the technical aspects of SEO, as well as the marketing side of it.