Search engine optimization is one of the most effective ways to stand out in this digital business landscape. If you don’t have enough time but have more financial resources, a digital agency or SEO consultant is the right option for you. But professional SEO services are expensive for small businesses and startups.
If you are short on money and want to appear in more search results, you should try these DIY SEO tricks that will save a big deal of money for you. These are easy and simple search engine optimization tactics you can do yourself for better search engine rankings.
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Test your Site for Loading Speed
If your website takes a lot of seconds to load properly, other SEO tricks will have a temporary effect on your rankings. So, test your site for load speed by using tools like PageSpeed Insights by Google or Pingdom, etc. Make use of different site speed test tools for more insights to get things in your favor. Do make necessary changes to make your site load faster because Google loves to rank fast loading sites higher in search results.
Research Keywords Properly
Before you create content for your website, blog, or online business, you need to decide and pick which keywords to target. There are a lot of keyword research tools that can be used to find the best keywords to be used in your SEO content creating efforts. Google keyword planner is a commonly used tool that helps you find the right SEO keywords. Just finding the keywords by using different tools is not enough, but you also need to consider things like understanding your target audience, appropriate topics for selected keywords, what you want to accomplish (brand awareness or sales), etc. to make keyword research more effective and result-driven.
Produce Fresh and Standard Content
Search engines like Google prefer fresh and informative content about things that are trending. Content is king and can help you secure a more visible place in search results. Always provide your readers with fresh, informative, and standard content to keep them engaged with your brand. Create a content publishing calendar and stick with that. Content is not all about text, but you should create content in different forms like images, infographics, white papers, videos, and podcasts, etc. Your content must add value to the lives of your customers/readers if you really want to rank higher in SERPs.
Use Images Creatively
As it is mentioned above that you should use different forms of content on your site, creative use of quality and most relevant images can boost your SEO efforts greatly. Image searches establish over 20% of all searches conducted on Google. So, don’t leave behind and use images on your site to attract more users and to give them a break from boring and plain text. Rename images with target keywords or topics before publishing, add meta tags to images, and use basic image optimization tips to reduce page load time for improved site speed. If you cannot design or capture your own images, you can use free stock photos to make website content appealing and easy to understand.
Boost Link Equity
Build more links for your site. However, quality should be your priority, because high authority and most relevant backlinks play a significant role in the visibility of your site in search engines. Invest your time and efforts in balanced link acquisition efforts like content marketing, guest blog posts, videos, and podcasts, etc. to increase your backlinks naturally. Don’t try to buy backlinks as Google hate paid links and can penalize your site as well.
Build Community Around your Brand
Social media is heaven for business owners and marketers. There are a lot of options available in terms of social media that you can use to build a community around your brand. Build a strong social media presence for your brand and share valuable content with consistency. A solid presence on social media can boost your SEO efforts amazingly to provide you with a visible position in search results. You should also add social media buttons on your site to make it easier for visitors to find your social profiles and follow.
Read More SEO Blogs
Reading blogs is the best way to improve your understanding of search engine optimization and stay updated with the latest SEO trends so you can implement on your website to improve search engine rankings. Subscribe to more SEO blogs and expand your knowledge base even without spending a single buck.