Smartphones have invaded the hospitality industry with a big bang. Technological innovations have made their way to the restaurant tables, integrating unique and highly user friendly techniques which make the dining experience an amazing and highly satisfying one. The present society being pressed for time, speeding up the meal process and bill paying provides an environment that customers favor.
Eyeing the Menu
The restaurant menu is a very important factor that influences the customer satisfaction. Menu presentation, highlighting the specials, including attractive images of the dishes are some of the key points that make a menu unique and grab attention. With a menu, you not only give information about your restaurant, but also give a better dining experience by using it as a marketing tool. Using digital menus, it is possible to make the menu highly customer oriented. Real time changes can be made by restaurant owners to any part of the menu and at any time of the day.
Ordering Made Easy
When compared to the conventional leather bound menu, the new iPad digital menus provide plethora of options that are highly favored by customers. For instance, a wine app can breakdown the wine choices by variety of grapes, the climate zone, etc. Details on producers, the vintage and even tasting notes with right food pairings and eye catching images make the wine selection easy even for someone who is a novice. To know more about digital menus, look here.
Getting the Digital Advantage
Though the paper menus are still being used in restaurants, the digital menus are taking over slowly but with incredible success. Many up and coming restaurants have seen good response with these advanced menus. The advantages are clearly in their favor.
- You can display quite a huge amount of information
- Real time changes are possible with the updates being made at short notice from any corner of the world.
- These menus can also be used to get the waiter’s attention
- Customers can speak with the chef and also leave behind reviews of their experience for the management.
The cost of maintenance of digital menus is very low, when compared to the paper menus. When you look at the increased sales you get with incorporating these menus, the cost of investment is returned in the first few months itself. Genuine increase in revenue by promoting the high margin accompaniments and sides at different times of the day can be experienced. Other cost reduction measures restaurant owners benefit from include cost of design of menu and printing and reduced lead-in period. These menus can be changed instantly without the need to consult the printers or designers.
With digital menus, you can use the available menu space to the maximum. The amount of information that you can enter in the digital screen is quite incredible, when you compare it to the traditional menus. With various different apps emerging for use in the hospitality industry, taking up the digital menus and other digital innovations like the iPad POS and digital menu boards will certainly give your restaurant business a big boost.
Mark Farley is innovation fanatic and explains how digital menus could bring new luck to the hospitality industries. For a better insight, you can pay a visit here.