Google Adwords
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Merkle opines that mobile brand CPCs on Google are climbing
An increase in the mobile brand CPC has already started increasing by the end of the month of June and…
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5 of the weirdest search terms in 2000+ AdWords accounts
There is a team which has audited more than 2000 AdWords accounts and while they audited, they noticed a lot…
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Tips to share remarketing lists and conversions across paid search accounts
Having to manage multiple search accounts for a single domain doesn’t mean juggling tons of remarketing and conversion tags. There…
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AdWords performance illusion – Brand queries
Experienced marketers are aware of the fact that when it comes to high-consideration purchases, it is pretty normal for customer…
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Drive high quality leads through the 3 Google AdWords hacks
By now, you must be pretty aware of the fact that Google AdWords is a rather important tool for scaling…
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The new extra headline of AdWords – Ways to make the best use of it
During AdWord’s annual Google Performance Summit Keynote, they introduced a range of exciting and interesting stuff! Something that was most…
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PPC optimization and brand bidding – Deciding the future of brand protection
Have you been wondering what constitutes the future of brand bidding in PPC? What are the trends that the search…
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Dealing with fluctuations in currency if you’re into international PPC
If you’re someone who has run paid search engines in different countries, you would require a good way of tracking…
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PPC optimization and brand bidding – What are the enforcement options?
The million-dollar question faced by PPC advertisers is how to achieve worthy growth numbers in an overcrowded and extremely competitive…
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Not getting enough marketing shares even with a great PPC budget?
A pay-per click campaign entails the very simple practice of paying to show up the search engine ladder. Your target…
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Shopping campaign expansion of Google to search partners is gradually gaining momentum
The product listings ads of Google are gaining momentum beyond the search results on YouTube and other third party retail…
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To include or not to include search partners – This is the question in mind of most advertisers
If you’re aware of what’s going on in the search engine industry, you should be aware that the Google Search…
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