Google Adwords
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Machine learning and search engine marketing – How can big data empower marketers?
Over the past few years, advertising has changed in more than one ways. Previously the era was when automation, machine…
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Take a step forward with your PPC audience strategy – Few effective ideas
Since the introduction of search, marketers have always used keywords in the form of proxies for user intention. But have…
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Importance of Google Shopping for the retailers
As the EC or the European Commission levied a hefty $2.7 billion on Google various illegitimate practices, light was thrown…
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Expert PPC insights for automotive marketers – A sneak peak into what they have to say
This year’s biggest news is that automotive marketers are introducing campaigns for remarketing on Google search! Until the month of…
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Creating budget efficiencies in paid search campaigns – How can SEO do it?
There is often a question asked about why should someone invest in paid media when he is already in the…
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Strategies to win additional PPC budget from clients
Organic growth is undoubtedly one of the chief metrics for the account management team of an agency. Organic growth is…
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Timeless keyword research strategies you should know of
Keyword research is not a topic which can be read in 1 blog post, followed once in a while and…
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Google introduces Similar Audiences for search and shopping
Off late, Google has announced the rollout of the new feature called similar audiences for Search on Monday. Here similar…
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Want to lead the game with PPC trends for 2017
Keep yourself up to date with the technology trends especially in PPC if you want to lead the game. You…
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YouTube channels with views below 10K won’t be allowed to display ads
As per recent reports, Google has been seen to ramp up efforts to make sure their ads don’t appear along…
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Set up Google AdWords Express – Few simple steps to follow
Google recently released Google AdWords Express keeping in mind the local marketers. This is a program which lets local business…
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Vital And Simple Tips To Increase Conversion From Youtube Ads
It is indeed alarming to see the large numbers of advertisers who dismiss YouTube as just a tool for building…
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Google Adwords Display Ads – Creative Ideas of Creating Such Ads
Display ads usually yield reduced click-through rates and also low rates of conversion. But what is it that accounts for…
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