What is dead in SEO? Only those shortcuts and quick fixes which defined the strategies of SEO in the beginning are dead now as it has been proved time and again that there can be no shortcut to success, especially in the field of SEO. Now that you’ve clicked on this post, don’t think that it is about how to get those dead strategies back but it is to remind you that there are few constant and vital strategies that you always need to keep using for optimizing your website in an effective manner.
The list provided below will tell you about the few vital basics which can be applied by anybody to make their website achieve a better search engine ranking. So, are you ready to go through few of the simple SEO strategies that an optimizer should never forget about? If yes, start reading.
#1: Try to be understanding
UX or user experience isn’t just an SEO tactic but it is also the key part of SEO. The ultimate goal of a search engine is to provide the searcher with the best answer to his question. So, as it seems, every single factor for search engine ranking keeps down to creating the best user experience. Put yourself inside the shoes of the user and ask yourself few questions. Does my site take 2 seconds to load? Were you able to provide an answer to their question? Was it easy and quick for the searchers to reach to the answer? These are few of the best SEO practices which should be practiced.
#2: Start building relationships if you wish to achieve links
Linked are measured heavily by Google as they are still touted to be the best way of measuring whether or not you’re relevant to anyone apart from your own self. Previously you could set autopilot system on link building and just sit back to find your rankings coming in. Google is smart enough and they’re now watching out for actual authority links to improve UX. They won’t be fooled by spam links anylonger. So, if you have to again explore link building based on genuine relationships.
#3: Jot down a checklist and keep checking
Would you think twice about whether or not you should utilize a checklist while conducting an audit of your technical website? Make sure you keep a checklist at your disposal so that whenever the brilliance of content strikes, you won’t leave the basics. You have to create a note, build templates of task and try to stick to the tasks that you are required to complete. Use the keyword in the URL, don’t opt for keyword stuffing, and include a mixture of both external and internal links.
#4: Create an effective keyword strategy
Don’t engage in doing a little bit of everything as this won’t make you proficient in all the tasks. Instead of being Jack of all trades, you have to be proficient in one. Don’t try to rank for every keyword which was ever searched as per in relation with the social media. Begin with some specific niche which has the power of making you special and work on it so that it becomes the go-to source for one thing. Do some research and follow the upward trends for the last 5 years.
Therefore, if you’re wondering about the basics of SEO which you shouldn’t ever forget, you have to consider the above mentioned points and use them while optimizing your website. Do everything that is needed to secure a better search engine ranking for your site.