Microsoft has also said that apart from the search partnership, AOL will also become the seller of all display formats including video and mobile for their portfolio of about 9 markets. Canada, Brazil, Germany, France, Japan, Italy, UK, US and Spain are the nine markets where Bing will now rule. Both AOL and Microsoft share a promise to improved customer care service and collaboration and they believe that together they can design a powerhouse media offering different set of remarkable assets. They are introducing a selling motion across AOL’s portfolio of sites and this way they uniquely resolve to deliver more scale of premium inventory and target audience across video, display and mobile.
With the Microsoft AOL collaboration, they will become Microsoft’s programmatic technology and sales partner in 10 different markets (Belgium, Austria, Finland, Denmark, Netherlands, Ireland, Portugal, Norway, Switzerland and Sweden). In the coming few months, business in all these markets will transfer in the approaching months and will also abide by the local law. The lead technology partner of Microsoft’s programmatic business is AppNexus around thirty-nine markets throughout the world. Microsoft boasts about the results, more than 50% of business in all the markets is programmatic and with this collaboration, they’re taking this to the next level.
This news of Microsoft & AOL collaboration is the proof of the increased focus of Microsoft on their strengths. Microsoft remains as committed as they were in delivering the best to their customers and this effort will be enhanced with their extended partnership.