Table of Contents
Keep Building Your List And Don’t Buy It
Your campaigns as just as good as your list and therefore you should make sure you don’t buy lists. Try your best to generate your own list of qualified leads and keep on changing it in order to fight against database decay.
Start Off Simple And Scale Your Efforts With Time
When you initially sit to think about the possible ways to segment your nurturing campaigns, keep them easy. In case you’re just getting started, keep it simple and this is one of the biggest advices coming from the experts. With time, you will understand what is working and what is not working. If you start with too much structure in the very beginning, you will tend to invest in the wrong places.
Think Beyond Inboxing And Messaging
It all started with email but now you know that your customers are also interacting with you through all sorts of other channels as well. Therefore if you can find a market automation system which develops a marketing strategy which serves relevant content and spreads it through all channels which your customers use, that would be a better option.
Make Sure You Add The Human Touch
Marketing automation is best done when you include that human touch. You have to predict the needs of your audience during their journey and offer them the exact information at the perfect time and in the perfect context. Just focus on one journey.
Therefore, if you’re eager to make your marketing automation efforts look less robotic, you need to take into account the above mentioned tips and advices.
If you want to know more on marketing, read these tips.