The motive of creating an ad set is just to promote or introduce the selective Facebook page. So for these ads Manager, first of all, gets and sets the name of the ads then introduces or promotes the page which he wants to promote for the public, especially the Facebook users.
After that also select the audience because, for example, all Facebook users do not like the music, so the ads of music are just for music lovers. The ads manager sets the ads and also selects the placement to set them turned on placement. For setting the ads delivery the ads manager selects the optimization situation or event. In the end, control the cost of ads set which is suitable for an organization or ads promoter’s budget.
The procedure of ‘create ads in ads manager’;
First of all, creating ads, the ads managers must have the objective of brand awareness which one ads manager wants to advertise or promote the main objective of ads is to develop the interest for goods or services. The ending point of ads creation is to edit the pane of ads.
Then also optimize for the cost of ads. The ads manager should be knowledgeable about the interest or favoritism of customers. Then according to them, select or set the image and videos for ads settings it’s should be followed to characteristics of audience mindset. Finally, after all these ads are ready to publish to the public or customers.
The different types of ads;
· Image ads;
The single image ads are better when you have only one convincing massage, but when you want to introduce something or give the knowledge about how to use the product then video ads are favorable or effective.
The image ads use the only images to promote and advertise the products which can also be used in the different placement and aspect ratios. The motive of image ads is to show off effective goods and services. For image ads use the standard images or tests for describing the knowledge about the goods and services.
· Video ads;
The video ads are effective in a way to create promotions and knowledge about how to use the products in a single video. Video ads are useful but, take more time than image ads. The video ads are attractive in a way to grab the audience and the engagement of more audience or small companies can be attracted with this method of ads sets.
· Slideshow ads;
The slideshow ads are a mixture of 3 to 10 images in a single video in which also inserted the music thus also be attract the public. This method is useful for those who do not know how to edit and create videos for ads. The slideshow ads are the same as video ads.
· Stories ads;
The story ads are shown on the full screen it’s given more expression than videos or image ads. The stories ads show off ads to viewers that the unique content or useful than other methods of ads like image and video ads. In which used motions and augmented reality to increase the viewing experience.
The ads created from your Facebook pages;
· Boosted posts; the boosted posts are also a source of promoting the product and services. The boosted posts are similar to ordinary posts, with a sponsored note on the top of ads.
· Page-like ads; the page-like ads which display the posts to more people by clicking ‘promote the page’ then you can take attention or likes on posts from more people.
· Offer ads; they offer ads that are useful or perfect for online shopping stores to attract more people. The offer ads also are given the user the cha to redeem special offers on products and services.
While creating the ads on Facebook one should be set with some features. The motion of advertising aims to achieve the goals. The Facebook ads increase traffic to your websites, they also enhanced online sales, this thing also boosts the engagement for the Facebook page. The objective of the ads is to generate interest in products and services. For this Facebook ads boost the posts, prompting the page, reach people of near business, increase the brand awareness and also increase the public reach.
Promoting products and services to the target audience as customized based on lactation, age, gender, language, interest, and connections. At the and set the budget as like to selected audience then need to how much money spend on ads. There are two types of budget processes for example;
- Daily budget is the average that you will spend every day
- The lifetime budget spends the maximum on the advertised set.
For creating ads of goods and services use the existing posts or may create the new ads.
Then choose the ads placements as like advertising of the products or services on the mobile news feed, desktop news feed, and right column. Through this increase, the brand awareness, boost the posts, get video views, and get the installation of the app. Finally when ads or advertisement is ready then place an order.