A How-To Guide for Using Web Scraping in SEO

There are more than 2 billion live websites today. And everyone wants to rank higher than their competitors through SEO. 

However, outranking your competitor might be difficult if you have no clear insight into their SEO strategy. It could be they have a large competitive in-build audience, or they have domain authority. 

With technology advancing quickly, that shouldn’t discourage you. Their content can be a goldmine if you know how to use it. 

Web scraping is one of the technological advancements that can help you gain insights into what your competitor is doing. Additionally, it can help you determine how their strategy can work for you too.

You might run into problems with meaningless data if you don’t know how to use the web scrapers. 

Instead of pulling data manually, tools like an eBay web scraper can help you pull the correct data in minutes. When implemented well, they can act as a “white hat” marketing tool.

This means the data collected can inform your marketing strategy. Remember not to copy-paste your competitors’ strategies. 

Below are some of the best practices web scrapers can use to help boost your SEO strategy. 

Collect Organic Keyword Results

Any successful SEO campaign depends on Keywords. Keywords determine where your website or blog post will rank on the search engines. 

One of the best ways of using web scrapers is by extracting keyword results from your competitors’ sites. 

This helps you determine what attracts or distracts traffic from your website, PPC ads they’re running, keywords your competitors rank for, and metadata used for their blogs. 

Scraper for chrome is an ideal plugin that you can use if whatever you’re doing is not demanding. 

However, there are more robust tools in software marketing, making it easier and accurate for SEO executives.  

Web scraping is a powerful tool that helps in targeting since it can find out the audience personas your competitors are targeting. 

Once you’re aware of the buyer personas, it gets easier to discover if your keywords are competitive enough for your target audience. 

Discover Content that Attracts High Traffic on Your Website

Knowing your high-performing content is vital in SEO. This is essential as it reveals a pattern that makes those content attract high traffic to your site. 

These metrics are vital as they inform what strategy is working for your site, what you need to improve, to keep, and what needs dropping. 

Web Scraping in SEO is essential, as it helps crawl and scrape valuable data metrics from your blog.

This gives you invaluable insights into your top-performing content and informs you on better ways to curate effective and high-engaging content for your audience. 

Collect Data for Guest Blogging Opportunities

It is a great idea to have your website linked to other blog posts, as it helps boost your SEO. Guest posting is vital in helping your website to:

  • Gain exposure
  • Build professional relationships with other industry experts
  • Backlinks to help improve your search results

However, it is difficult to find information from some of the sites that you want to contribute to. The process can be tedious and overwhelming since you need to build relationships with other sites.

Then create a successful pitch or topics that will be relevant for their audience. Finally, offer invaluable information through your cold email to sell them to you as a guest blogger. 

Web scraping software makes the process of finding guest posting opportunities less tedious and more time-effective.  

This software will crawl through thousands of blog posts filtering and scraping valuable data that resonates with your campaigns. Web scrapers help you pitch and develop content to boost your SEO in Search Engine Results Pages (SERPs).

Most SEO experts understand the importance of building backlinks to your website. However, are there easy and better ways of achieving this? 

Of course, you need to be at the right place at the right time where people are discussing your specific niche. Quora and Reddit are some of the best forums that can help you with backlinks. 

Ensure when people are asking questions, that you provide invaluable answers and subtly direct them to your site through a link.

After exploring and answering the question, you can include in the same comment something like, “this article gives a depth analysis for your question.” 

You have the option to either invest in a web scraping API or hire a startup developer who can help you build one. It all depends on the resources available to you

A correctly built web scraper can filter and extract all the forums that need an industry expert to expound their understanding.  

Final Thoughts

If you want to boost your marketing and SEO efforts, when used correctly, web scraping is ideal. 

You can use simple plugins or robust tools, depending on what you want to achieve and the number of sites you’re looking to scrape. 

Keep in mind that Google or other search engines do not entertain plagiarizing other sites’ content. So, ensure you’re using it as a “white hat” marketing tool.

You should use it for keyword results, guest blogging opportunities, and backlinking. 

Besides, scraping your own site to discover your high-performing content and the above information too can help you stay up-to-date with your data. If you’re up to date with your data, your marketing strategies will improve. 

Fawad Malik

Fawad Malik Technology geek by heart, blogger by passion, and founder of nogentech.org, He regularly explores ideas and ways how advanced technology helps individuals, brands and businesses survive and thrive in this competitive landscape. He tends to share the latest tech news, trends, and updates with the community built around Nogentech.

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