When it comes to ecommerce, SEO is vital to success. It is estimated that organic traffic accounts for 50% or more of all website traffic, and that number is only growing. If you want your ecommerce website to succeed, you need to make sure your SEO game is strong.
SEO, or search engine optimization, is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
When it comes to eCommerce website optimization, too many business owners think that simply adding a few products to their online store will help them rank higher on Google and other search engines. However, this could not be further from the truth.
There are a number of different factors that go into eCommerce SEO, from the content on your website to the way your website is designed and coded. A strong SEO strategy will take all of these factors into account and work to improve your website in each area.
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Segment your audience: The first step to increasing your eCommerce website’s ranking on Google is to segment your audience. By segmenting your audience, you will be able to target them more effectively with your marketing and SEO efforts. There are a number of ways you can segment your audience, including:
Do a competitive SEO audit: Once you have segmented your audience, the next step is to do a competitive SEO audit. This will help you to identify any areas where your eCommerce website is lacking in comparison to your competitors. Some areas you may want to consider include:
- On-page SEO
- Off-page SEO
- Keyword research
- Link building
Do keyword research: Once you have completed a competitive SEO audit, it’s time to do some keyword research. This will help you to identify the keywords that your audience is using to find products like yours. There are a number of tools you can use to do keyword research, including Google AdWords Keyword Planner and Google Trends.
Optimize your web page title tags: Another important thing to do if you want to rank higher on Google is to optimize your web page title tags. Your title tags should be unique and descriptive, and they should include the keywords you want to rank for.
Create descriptive URLs: In addition to optimizing your web page title tags, you should also create descriptive URLs. Descriptive URLs are not only good for SEO, but they are also good for users. When users see a descriptive URL, they will know what to expect when they click on it.
Write product descriptions for customers and search engines: Another important thing to do if you want to rank higher on Google is to write product descriptions for both customers and search engines. Your product descriptions should be unique and informative, and they should include the keywords you want to rank for.
Make your photos SEO friendly: If you have photos on your eCommerce website, you should make sure they are SEO friendly. This means adding keywords to the file names and alt tags of your photos. This will help you rank your eCommerce website higher in Google’s SERPs.
Use links to your advantage: Last but not least, you should use links to your advantage. Links are one of the most important ranking factors for Google, so you should make sure to include links to your eCommerce website on your other websites and in your marketing materials.
Now that you know how you can improve your website ranking with the help of SEO, what are you waiting for? Start following the aforementioned secret tips to take your eCommerce website to the next level. However, if you think SEO is not your cup of tea, you should think about hiring the best eCommerce SEO services in India.
eCommerce SEO agencies have the right SEO experts who know the ins and outs of the SEO world. They can help you avoid some costly mistakes that you could make if you are not aware of SEO marketing techniques.