Though advanced technologies have been continuously hitting the tech industry and impressing the geeks, mobility enjoys the top position due to wide adoption by businesses and users.
If we consider the numbers, then Allied Market Research predicted that the global mobile application market size was valued at $106.27 billion in 2018, and projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026.
The state clearly depicts that the growth of the mobile app market will go higher in the future. Moreover, it’s a technology that can be used with other emerging technologies in order to empower businesses and boost customer experiences.
Most of the time mobile app developers and clients focus on the development part but do not work intensively on UX of the mobile apps. The result is, they end up developing an app with poor UX that deliver a bad experience to the users.
Let’s delve into the most common UX mistakes that app designers should avoid while developing mobile applications.
5 Most Common UX Design Mistakes Made by Mobile App Designers
1. Poor Onboarding
Proper user onboarding is very essential while they install your app for the first time. Throughout a sequence of screens to enable app users with the relevant hints about the interface.
The first experience of the users with you must be smooth and impressive. If the app offers poor onboarding, then there are chances users will abandon the app immediately after installing it on their devices.
The main objective of introducing onboarding is, the users do not need to ask “where”, “How” and “Why”. Basically, it should guide users about important aspects of the app while they visit the app for the first time.
Most of the time app developers directly jump into the app development and leave the users all alone while they are using the app for the first time. Make sure you have enabled users with all the required information at the very beginning. Design a small app tour for the users to introduce the different properties of the app to them, with step by step guide.
2. Overload of Design and Content
Be creative as much as you can by adding some unique designs and styles while designing a UX of an app. But, sometimes designers use too many shadows, color schemes, and styles for different design elements such as buttons, icons, etc.
Overload of design and/or content convert your app into something surreal.
Designers have to create artwork and app screens in such a manner that helps users to consume the information without distraction and confusion.
An excellent UX does not contain too many graphics and content. It has a simple and user-friendly interface.
The most common mistake is designers think they have created a simple and clear UI that enables users with an amazing experience. But, in reality, the user gets lost in the app and struggles to find the relevant information.
3. Bombard of Push Notifications
Push notification is one of the highly effective marketing strategies if it is utilized in the right way. Otherwise, it will be the cause of app abandonment.
Excessive use of push notification irritates the users. Also, make sure to deliver the relevant notifications as per their interest.
There are chances of malfunction when the users will receive the same notification over and over again. This usually happens when there is no synchronization between the notifications and the user’s device.
Most importantly, avoid bombarding of meaningless and worse advertisements and unwanted emails to the users. Users get annoyed if you send them unwanted information.
4. Complex App Navigation and Architecture
When a project is allocated to the app designers, they start designing the user interface and artwork for different screens. Focus on UX instead of UI to deliver the best user experience. And, the best UX cannot be created without sketches and prototypes.
If you directly start with deigning the UI, there are possibilities you need to redo everything eventually.
Sometimes it happens that you have to follow the specifications provided by the client in terms of app appearance and look & feel. But the client is not going to use the app. Analyze the targeted users to create effective UX.
To avoid the repetition in redesigning the interface elements and rewrite the code, you need to take the app logic, user behavior script, and navigation into an account. By creating a prototype, you can track the user journey within the app along with an interaction scheme.
5. Confusing User Interface
While creating an app design, make sure you are using easy to understand graphic elements that are popular across the users. Use well known and popular symbols as the symbols have unambiguous associations and they won’t be confused for anything else.
“+” sign is used to add or open something
“-” sign is used to delete or close something
“Green” color is used to convey Yes or Allowed
“Red” color is used to convey No, Prohibited, or Stop
It is suggested to avoid confusing symbols and use easily understandable ones. Also, do not use the symbols that can be interpreted in two different meanings or things.
How to Avoid Mobile App UX Design Mistakes?
We all make mistakes, no matter what level of expertise, experience, and exposure we hold. The earlier the mistakes are recognized, the sooner you can resolve them and improve the user experience of your mobile app.
Avoid the mistakes mentioned in this post and save you time and resources for correcting them. A reliable iPhone and Android app development services provider implements the Design Thinking to build high profile apps with a human-centric perspective.
Keep testing and analyzing the app on an ongoing basis to launch a flawless mobile app. In order to create excellent UI and the best UX, you need to perform competitive analysis, analyze the user persona, understand the user behavior and needs.
Create and deliver the advanced UX design that engages your customers and keeps them coming back to your app again and again.