If you’re a search engine optimizer, you should be aware of the importance of local search and why all businesses need to optimize their websites locally. Moz had conducted a survey in 2017 of local search ranking factors and the survey was based on the amalgamated opinions of several local search engine experts who were asked to offer their opinions on the top factors which played a role in local search ranking.
The specific ranking factors are usually determined by rankings in Google’s local pack and also rankings in Google’s organic local search engine results. More and more emphasis is being placed on local pack ranking factors which could possibly be due to the reason that local pack appears before the snippets of organic search.
As per the survey, there are several ranking factors for each section. We will just list down the top 10 local search ranking factors here.
Apart from the above mentioned factors, the survey also sums up the opinions of local search engine experts about what they focus on after the possum update, what they’re focussing on less since the update and what they believe are the top adversary ranking factors.
As per the conclusion of the survey, individual search engine optimizers provide insight into what they see as affecting rankings so far in 2017. Anyone who is looking for ways to sharpen their SEO skills will find enough information from this article.
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